Quinette Gallay Renaissance, CRM Software and Building Radar

Lost notes, erroneous appointments and time-consuming meetings to stay informed about the latest contact with the customer – tasks that can be handled by CRM Software today were once laboriously done by hand.

Customer relationship management software (CRM Software) is a software to develop strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels which could include the company’s website, telephone, marketing materials, and social media. CRM systems can also give detailed information on customers’ personal information, purchase history, buying preferences and concerns. Learn how your business can benefit from using CRM software in this article.

We spoke to Matthieu Piriou from Quinette Gallay Renaissance about his experiences with Building Radar and CRM software.
Read the whole interview with Matthieu Piriou on our construction industry blog

1. Processes

“The result of each performance process is limited by the scarcely available tool: The time.” – Peter F. Drucker

Process optimisation has the effect of being able to implement more rapid and efficient recurring processes within the company. The automatisation of processes by CRM software sustainably optimises workflows: The working time for manual entries is eliminated. Operations are executed according to the specifications and documented in the system at the same time.

Process optimisation through CRM software for the creation of a new customer:
  • Automatic check if the customer has previously contacted your company
  • Automatically generated e-mails to the customer including information of the contact person
  • Automatic restore entry in the calendar of the responsible contact person

2. Customers

“The commercial aim is to be much closer to designers and architects on early-stage projects to be able to respond to their needs of customisation and unique design” – Matthieu Piriou.

Organized communication is the key to success for every customer relationship. Satisfied customers remain faithful to you. That leads to loads of new orders and a high amount of new customers. CRM software is all about knowing your customers – Who are they? How did they hear about your company? If everything goes well, you will be business partners in the future again. A good customer database is a basis for establishing long-term partnerships with customers.

Customer loyalty through CRM software:
  • Personalized offers
    The more you know about your customers, the better you can tailor your offer to their individual needs. The shopping history stored in the CRM software allows you to estimate the type of offer your customers are addressing.
  • Customer loyalty
    Use the CRM software to add personal notes. A study from the UK showed that personalisation and the use of a sales history and other relevant information have a high impact on the ROI.
  • Improved scheduling
    The appointment function within the CRM allows you to schedule follow up calls or e-mails. With this tool, you can keep the survey of your appointments.

3. Improved organisation

“I am convinced that a CRM software is now compulsory for every single company.” – Matthieu Piriou

With hundreds of customers, organised and structured work is often challenging. Even large companies usually have too little capacity for adequate customer service. CRM software helps to arrange customer data. By exact keyword search, the information you are looking for is quickly found even with a massive number of contact files.

All information about projects and customers at a glance. CRM software not only supports the daily business of a construction company but also offers evaluation options:
  • What projects do I have to which customer?
  • Which suppliers use which trades?
  • How much revenue and costs does the customer generate usually?
  • How reliable is the payment behaviour?
  • Which telephone calls were held with the customer in the past?
  • Where are my projects and customers located?
The Building Radar CRM Integration supports CSV exports into your corporate CRM software! – Matthieu Piriou:

“We are using Salesforce as our main commercial tool, so we wanted Building Radar to be linked to it to have all information in the same tool. The first step is done by our assistants who are checking on Building Radar every day the projects and tenders and tag them as ‘Not interesting’ or ‘Interesting’. Then, they download a file every week with all ‘interesting’ projects and tenders to upload it in our opportunity section of the CRM. From there, all commercial team can work on it with all the required information and decide whether to go for it or not. This saves us a lot of time if we need to confirm the opportunity as all the information are already classified, and we keep track of all projects and tender, even if not confirmed yet, which might be some business for tomorrow.”

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