The digital age has opened the doors for increased connectivity and convenience. More and more people are going online these days. The United Nations even declared internet access as a human right.

The growing number of active internet users is not the only reason to take your marketing efforts to a digital arena. There are also a lot of online tools available that can certainly help in increasing your real estate revenue and be used free of charge. In fact, we have even stumbled upon an all in one marketing platform that covers all the tools you need to launch your next
marketing campaign.

How to Push Your Real Estate Project

Now allow us to share with you the best marketing steps that you can take in order to take your real estate marketing efforts to the next level:

1. Build a User-Friendly and Professional Website

What was previously just a suggestion to new businesses and organizations in order to extend their reach is now one of the first tips usually featured in books on how to start a business. In fact, it’s the first thing that we recommend to you as well. We understand why most real estate professionals only focus on social media marketing these days. We don’t question its effectiveness. However, having a professional website will not only be a great space to hold all your content, but it will also improve your online credibility.

2. Get Accounts on Socials

As mentioned, social media marketing is indeed efficient in promoting your properties and acquiring leads. Hence, it’s certainly the next step we recommend if you still haven’t done so. Don’t just limit yourself to a single platform as well. Perform your research beforehand to determine the best platform to sign up for. We personally favor Instagram since they are a mainly visual platform. You might want to consider uploading your virtual tours on Youtube as well.

3. Focus on Local Marketing

We’re not saying that digital marketing is perfect, though. While yes, it can potentially take your brand name to a global scale, it can still prove challenging for your marketing efforts to reach the right audience. This might be okay for retail business owners especially those who accept international shipping, but not for those in real estate. What we need is the quality of leads over their quantity. Hence, we recommend prioritizing local marketing efforts as much as possible. You can do so by joining local online groups, forums, or communities or by using a social media platform popular in your area.

Here’s a pro tip: Include photos of your area’s local attractions in your marketing campaigns as well

4. Hire a Real Estate Photographer to Have High-Quality Photos

Unless you’re a professional or extremely confident in using your DSLR, we don’t really recommend taking photos of your own property. Avoid using your smartphone’s camera as well. The quality simply won’t be good enough.

Here’s a pro tip: Creating a virtual tour through video or virtual reality is going to be more effective in getting your customers engaged.

Fortunately, you can always hire freelance photographers and videographers in order to make this happen.

5. Have a Good Home Improvement Blog

If you think that having a home improvement blog will only benefit contractors and interior designers, then you’re terribly mistaken. They have a lot to offer to real estate professionals as well. Here are just some of them:

• It is a good lead acquisition tool. What’s more, is that you can be sure that most (if not all) of your online visitors are already interested in properties. You can even offer a newsletter subscription or a downloadable freebie in exchange for their emails so you can send potential buyers updates about your blog and real estate offers.

• It is a good platform to display properties. Your home improvement blog is definitely going to need a lot of pictures, so why not use this opportunity to display the properties that you have for sale or for rent? You can also embed videos and offer downloadable materials to make your website more interactive and engaging.

• It will improve the SEO of your website. Having a good home improvement blog linked to your professional website can help provide more value to your consumers that in turn encourages them to visit more often and share your link with other people. It will also give some space within the website to use your target keywords to further boost your ranking on search engine result pages.

6. Use AR Technologies

Augmented reality, also known as AR, is a technology where virtual or digital images are shown over a real-life environment. It is very impressive to experience. The international furniture company, Ikea, has already used it in their mobile application where people will be able to view how a piece of furniture will look to scale in their actual place before purchasing.

The good news is, the same technologies can be used in real estate as well. For instance, you can attach a code to your flyers or business cards that your clients can scan in order to access more information. Or imagine your client being able to see what a property will look like once built by simply hovering their camera above your blueprint.

We strongly believe that AR tech will change the landscape of the real estate. So it’s definitely a good idea to start planning how to incorporate it into your business in order to get ahead of your competition.

To Sum up

It’s a very competitive world out there, especially in the real estate industry. Hence, it never hurts to step up your marketing efforts in order to improve your client reach.

Fortunately, there are a lot of online tools and platforms that you can even use at no cost.

Investing in making your online marketing efforts look more professional wouldn’t hurt, though. There are a lot of freelancers that you can hire to take high-quality photos or even film virtual tours for you.

Another tip is to join online groups and forums where your ideal client might be like the online communities dedicated to your locality. Use them as a launchpad for your marketing campaigns.

Doing so will also improve the quality of your leads.

Speaking of lead acquisition, we have found that the best lead capturing tool is to create a home improvement blog. Not only will it improve SEO but will also allow clients to see the wonders of the properties you are currently selling or renting out.

Finally, don’t be afraid to explore new technologies in your marketing campaigns. Using augmented reality, for instance, can definitely give you an advantage against your competitors. Good luck!

About the Author:
Mike Austin is a marketing and creative content specialist at Adrack.